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Glossary / Strategy & Sales

Pipeline.

The set of open sales opportunities and their stages and values.

What it means

The set of open sales opportunities and their stages and values. Pipeline reviews keep forecasts honest and expose stuck deals.

Related terms

Sales-qualified lead (SQL)Win rate

More in Strategy & Sales

Account-based marketing (ABM)Bottom of funnel (BOFU)Buyer persona Customer acquisition cost (CAC)Customer lifetime value (CLV)Fractional CMO Go-to-market strategy Ideal customer profile (ICP)

Read more.

Articles that put Pipeline to work.

Cover illustration for the article “HubSpot vs Salesforce for a 20-Person Company: A Build-Out Lead's Honest Comparison”

CRM · 8 min read · Nick Irmo

HubSpot vs Salesforce for a 20-Person Company: A Build-Out Lead's Honest Comparison

HubSpot vs Salesforce for a 20-person company: 2026 license costs, build-out effort, who should pick which, and what to decide before you sign.

Cover illustration for the article “Fractional CMO Cost in 2026: What You Pay, What You Get, When It Beats a Hire”

Fractional CMO · 8 min read · Nick Irmo

Fractional CMO Cost in 2026: What You Pay, What You Get, When It Beats a Hire

Fractional CMO cost in 2026: typical retainers and hourly rates, what is included, how it compares to a full-time hire, and when it is the wrong call.

Cover illustration for the article “How to Build a One-Page Marketing Dashboard in Looker Studio”

Analytics · 3 min read · Nick Irmo

How to Build a One-Page Marketing Dashboard in Looker Studio

One page, ten numbers, reviewed weekly. How to design a Looker Studio marketing dashboard an owner will actually read.

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