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Glossary / Strategy & Sales

Lead nurturing.

Staying in touch with leads who are not ready to buy yet.

What it means

Staying in touch with leads who are not ready to buy yet. Email sequences, retargeting and useful content keep you top of mind until timing is right.

Related terms

Marketing automation Drip campaign

More in Strategy & Sales

Account-based marketing (ABM)Bottom of funnel (BOFU)Buyer persona Customer acquisition cost (CAC)Customer lifetime value (CLV)Fractional CMO Go-to-market strategy Ideal customer profile (ICP)

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