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Glossary / Paid Media

Retargeting.

Showing ads to people who already visited your site or engaged with you.

What it means

Showing ads to people who already visited your site or engaged with you. Also called remarketing; it works best with a clear offer and frequency limits.

Related terms

Meta PixelConversion tracking

More in Paid Media

Ad frequencyClick-through rate (CTR)Connected TV (CTV)Cost per acquisition (CPA)Cost per click (CPC)Cost per lead (CPL)Cost per thousand impressions (CPM)Google Ads

Read more.

Articles that put Retargeting to work.

Cover illustration for the article “LinkedIn Ads for B2B: When They’re Worth It and How to Start”
Paid Social · 3 min read · Nick Irmo

LinkedIn Ads for B2B: When They’re Worth It and How to Start

LinkedIn clicks cost more than anywhere else, and for the right offer they are still a bargain. When LinkedIn Ads make sense and a starter plan.

Cover illustration for the article “The B2B Marketing Funnel for a Company Under 50 People”
Strategy · 3 min read · Nick Irmo

The B2B Marketing Funnel for a Company Under 50 People

Small B2B teams do not need an enterprise funnel. A lean version: the few assets, channels and handoffs that turn strangers into pipeline.

Cover illustration for the article “Connected TV Advertising: Can a Small or Mid-Sized Brand Afford It?”
Advertising · 3 min read · Nicole Irmo

Connected TV Advertising: Can a Small or Mid-Sized Brand Afford It?

Streaming TV ads are no longer just for national brands. How CTV works, what it costs to test and how to measure it.

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