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Glossary / Paid Media

Performance Max.

A Google Ads campaign type that runs across all Google channels using automation.

What it means

A Google Ads campaign type that runs across all Google channels using automation. It needs strong conversion data and creative assets; without them it can spend on low-value placements.

Related terms

Google Ads Conversion tracking

More in Paid Media

Ad frequency Click-through rate (CTR)Connected TV (CTV)Cost per acquisition (CPA)Cost per click (CPC)Cost per lead (CPL)Cost per thousand impressions (CPM)Impressions

Read more.

Articles that put Performance Max to work.

Cover illustration for the article “Do you know your business? The right marketing channel for ten kinds of company”

Strategy · 3 min read · Nick Irmo

Do you know your business? The right marketing channel for ten kinds of company

A restaurant, a PEO and a Shopify store should not be marketing the same way. Which channels fit which business model, industry by industry.

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