Skip to content

Our StoryIrmo Marketing (2008) to Clicking Awesome Core ValuesKindness, empathy, care and help Our FoundersMeet Nick and Nicole Irmo What Clients SayReviews and recommendations CareersOpen roles at Clicking Awesome About Clicking Awesome
Our Work
InsightsArticles by Nick and Nicole Tools & quizzesScorecards, calculators and quizzes GuidesStep-by-step playbooks Marketing glossaryMarketing terms, defined in plain English

(847) 414-4272Let's talk

Strategy

BrandingIdentity systems that stick Fractional CMOExecutive marketing leadership StrategyRoadmaps that drive results ConsultingExpert guidance on demand

Creative

Web DesignSites that convert visitors Graphic DesignVisuals that tell stories Print MaterialsTactile pieces that impress DevelopmentCode that performs

Growth, AI & CRM

Traditional MarketingProven offline channels Search Engine MarketingDominate search results AI ConsultingPractical AI for marketing teams Social Media ManagementBuild engaged communities CRM ConsultingHubSpot and Salesforce, done right

Book a Numbers Call

$1,500 of paid discovery on your real revenue and acquisition numbers, credited in full to your first month.

Financial & professional

Mortgage & lendingLenders, brokerages and loan officers Legal & taxLaw firms, tax practices and CPAs HR, PEO & SaaSPEOs, HR tech and B2B software FranchiseFranchisors and multi-location brands

Consumer & commerce

Healthcare & senior careHome care, medical supply and DME E-commerce & consumer brandsDTC, CPG, retail and merch Hospitality & foodHotels, restaurants and foodservice Travel & tourismDestinations, resorts, tours and travel guides Consumer packaged goodsFood, beverage, beauty and household brands Media, publishing & creatorsAuthors, publishers, creators and channels

Local & community

Home servicesHVAC, plumbing, roofing and the trades AutomotiveDealers, trucks and auto services Technology & IT servicesIT consultants, MSPs and software Real estate & home buildersBrokerages, builders and rentals Nonprofits & associationsAssociations, events and charities Education & youth programsSchools, academies, camps and course creators Fitness & wellnessGyms, studios, coaches and wellness brands

200+ clients since 2008

Every industry we serve

Mortgage to merch. See the work, the results and who did it, industry by industry.

Glossary / Paid Media

Pay-per-click (PPC).

Advertising where you pay each time someone clicks your ad.

What it means

Advertising where you pay each time someone clicks your ad. Google Ads and Microsoft Ads search campaigns are the most common PPC channels.

Related terms

Cost per click (CPC)Google Ads Quality Score

More in Paid Media

Ad frequency Click-through rate (CTR)Connected TV (CTV)Cost per acquisition (CPA)Cost per lead (CPL)Cost per thousand impressions (CPM)Impressions LinkedIn Ads

Read more.

Articles that put Pay-per-click to work.

Cover illustration for the article “LLM Optimization Explained: Why Ranking #1 No Longer Guarantees ChatGPT Mentions You”

LLM Optimization · 7 min read · Nick Irmo

LLM Optimization Explained: Why Ranking #1 No Longer Guarantees ChatGPT Mentions You

LLM optimization for local businesses: why Google rankings don't carry into ChatGPT and AI Overviews, what does, and the fixes that get you recommended.

Cover illustration for the article “Do you know your business? The right marketing channel for ten kinds of company”

Strategy · 3 min read · Nick Irmo

Do you know your business? The right marketing channel for ten kinds of company

A restaurant, a PEO and a Shopify store should not be marketing the same way. Which channels fit which business model, industry by industry.

Cover illustration for the article “Before you spend another dime on digital marketing, read this”

Strategy · 3 min read · Nick Irmo

Before you spend another dime on digital marketing, read this

Stop renting the land you build your house on. Fix the website, tell the story, then buy media, in that order.

Questions aboutpay-per-click?

Ask the team that does this work every day. We reply within one business day.

Ask us (847) 414-4272