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Tools / Calculator

Allowable acquisition cost calculator.

Lifetime value tells you what a customer is worth. Your booking or close rate tells you what that means per lead. This ends a lot of “are leads too expensive?” arguments.

By Nick IrmoNick Irmo · Updates as you type

  • Lifetime value here is revenue, not profit. If your margins are thin, lower the share you can spend.
The service behind this tool

Fractional CMO

Executive marketing leadership

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