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Mortgage to merch. See the work, the results and who did it, industry by industry.

Guides / 4 phases

The website launch checklist.

Most redesign losses come from missing redirects and lost content, not the design. This checklist covers before, during, launch day and after.

By Nick Irmo · 4 steps · 15 tasks

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Web Design

Sites that convert visitors

Read more.

Cover illustration for the article “Redesigning Your Website Without Losing SEO: A Migration Checklist”

Technical SEO · 3 min read · Nick Irmo

Redesigning Your Website Without Losing SEO: A Migration Checklist

Redesigns are where rankings go to die. The checklist that protects traffic, leads and AI visibility through a new site launch.

Cover illustration for the article “The Landing Page Checklist: 12 Things That Raise Conversion Rates”

Conversion · 3 min read · Nick Irmo

The Landing Page Checklist: 12 Things That Raise Conversion Rates

A landing page has one job. Twelve checks for the message, proof, form and speed that turn paid clicks into leads.

Cover illustration for the article “Schema Markup for Small Businesses: The 8 Types That Actually Matter”

Technical SEO · 3 min read · Nick Irmo

Schema Markup for Small Businesses: The 8 Types That Actually Matter

Structured data helps search engines and AI assistants understand who you are and what you sell. The eight schema types worth adding, and the mistakes to avoid.