The AI search (AEO) playbook.

1. 01

   Make your facts consistent

   Answer engines distrust conflicting records. Clean them first.

   • List name, address, phone, hours and services exactly as they should read
   • Fix your website, Google Business Profile and top five directories to match
   • Update social profiles and review sites
2. 02

   Make pages answer-shaped

   Each section should answer its heading in the first two sentences.

   • Rewrite your top ten pages answer-first
   • Use real customer questions as headings
   • Publish clear pricing or price ranges
   • Add a glossary for your industry terms
3. 03

   Label everything for machines

   Schema and a clean crawl path remove guesswork.

   • Add Organization or LocalBusiness, Service, Article and FAQPage schema
   • Give every article a named author with a bio page
   • Publish llms.txt and allow AI crawlers in robots.txt
4. 04

   Earn mentions and measure

   Engines repeat what trusted sources say about you.

   • Pitch two industry publications or podcasts
   • Ask customers for reviews on the platforms in your category
   • Run 25 buyer questions in four engines monthly and log who is named
   • Add an AI assistants channel in GA4

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