The local SEO playbook.

1. 01

   Perfect your Business Profile

   The primary category matters more than any other setting.

   • Choose the most accurate primary category
   • Fill every field, services and hours included
   • Add 10+ real photos, then one or two a month
2. 02

   Build pages that deserve to rank

   Only create a town page when you have something to say about that town.

   • Create service pages for your main services
   • Add location pages with local projects, photos and reviews
   • Link the profile to the most relevant page
3. 03

   Earn local signals

   Reviews, links and consistent listings move the map pack.

   • Ask every happy customer for a review with a direct link
   • Reply to every review within a few days
   • Fix inconsistent listings across directories
   • Join two local organizations that link to members
4. 04

   Track calls and bookings

   Rankings are not revenue; booked jobs are.

   • Add call tracking to the website
   • Mark calls and forms as conversions
   • Review booked jobs by source monthly

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