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Glossary / Brand & Creative

Brand guidelines.

A document that explains how to use the brand correctly.

What it means

A document that explains how to use the brand correctly. Covers logo use, color values, type, photography and voice, with examples.

Related terms

Brand identity Brand consistency

More in Brand & Creative

Brand Brand awareness Brand collateral Brand refresh Brand storytelling Brand voice Call to action (CTA)Copywriting

Read more.

Articles that put Brand guidelines to work.

Marketing Leadership · 4 min read · Nick Irmo

How to turn an in-house marketing team from loan officer support into a scalable brand function

Marketing teams that start by "supporting" sales end up run by sales. Treat loan officers like franchisees, and the brand gets its team back.

Cover illustration for the article “Franchising in the digital age: sell and support your system with tools and content”

Franchise · 8 min read · Nick Irmo

Franchising in the digital age: sell and support your system with tools and content

A franchisor runs two businesses: selling franchises and supporting franchisees. A long-form guide to the marketing foundation, team and programs that serve both.

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