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Glossary / Strategy & Sales

Sales-qualified lead (SQL).

A lead sales has accepted as a real opportunity worth pursuing.

What it means

A lead sales has accepted as a real opportunity worth pursuing. The handoff from MQL to SQL is where many funnels leak.

Related terms

Marketing-qualified lead (MQL)Pipeline

More in Strategy & Sales

Account-based marketing (ABM)Bottom of funnel (BOFU)Buyer persona Customer acquisition cost (CAC)Customer lifetime value (CLV)Fractional CMO Go-to-market strategy Ideal customer profile (ICP)

Read more.

Articles that put Sales-qualified lead to work.

Cover illustration for the article “The 10 HubSpot Setup Mistakes We Fix Most Often”

Sales & CRM · 3 min read · Nick Irmo

The 10 HubSpot Setup Mistakes We Fix Most Often

HubSpot is powerful and easy to set up badly. Ten mistakes that quietly break reporting, routing and follow-up, and how to fix each one.

Cover illustration for the article “The Marketing-Sales SLA: Definitions, Handoffs and the Weekly Pipeline Review”

Sales & CRM · 3 min read · Nick Irmo

The Marketing-Sales SLA: Definitions, Handoffs and the Weekly Pipeline Review

Sales ignores the leads, marketing blames sales. A service-level agreement fixes it with shared definitions, response times and one weekly meeting.

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