Skip to content

Our StoryIrmo Marketing (2008) to Clicking Awesome Core ValuesKindness, empathy, care and help Our FoundersMeet Nick and Nicole Irmo What Clients SayReviews and recommendations CareersOpen roles at Clicking Awesome About Clicking Awesome
Our Work
InsightsArticles by Nick and Nicole Tools & quizzesScorecards, calculators and quizzes GuidesStep-by-step playbooks Marketing glossaryMarketing terms, defined in plain English

(847) 414-4272Let's talk

Strategy

BrandingIdentity systems that stick Fractional CMOExecutive marketing leadership StrategyRoadmaps that drive results ConsultingExpert guidance on demand

Creative

Web DesignSites that convert visitors Graphic DesignVisuals that tell stories Print MaterialsTactile pieces that impress DevelopmentCode that performs

Growth, AI & CRM

Traditional MarketingProven offline channels Search Engine MarketingDominate search results AI ConsultingPractical AI for marketing teams Social Media ManagementBuild engaged communities CRM ConsultingHubSpot and Salesforce, done right

Book a Numbers Call

$1,500 of paid discovery on your real revenue and acquisition numbers, credited in full to your first month.

Financial & professional

Mortgage & lendingLenders, brokerages and loan officers Legal & taxLaw firms, tax practices and CPAs HR, PEO & SaaSPEOs, HR tech and B2B software FranchiseFranchisors and multi-location brands

Consumer & commerce

Healthcare & senior careHome care, medical supply and DME E-commerce & consumer brandsDTC, CPG, retail and merch Hospitality & foodHotels, restaurants and foodservice Travel & tourismDestinations, resorts, tours and travel guides Consumer packaged goodsFood, beverage, beauty and household brands Media, publishing & creatorsAuthors, publishers, creators and channels

Local & community

Home servicesHVAC, plumbing, roofing and the trades AutomotiveDealers, trucks and auto services Technology & IT servicesIT consultants, MSPs and software Real estate & home buildersBrokerages, builders and rentals Nonprofits & associationsAssociations, events and charities Education & youth programsSchools, academies, camps and course creators Fitness & wellnessGyms, studios, coaches and wellness brands

200+ clients since 2008

Every industry we serve

Mortgage to merch. See the work, the results and who did it, industry by industry.

Glossary / Strategy & Sales

Marketing-qualified lead (MQL).

A lead marketing judges ready for sales attention based on fit and engagement.

What it means

A lead marketing judges ready for sales attention based on fit and engagement. MQL criteria should be agreed with sales and reviewed against closed deals.

Related terms

Sales-qualified lead (SQL)Lead scoring Service-level agreement (SLA)

More in Strategy & Sales

Account-based marketing (ABM)Bottom of funnel (BOFU)Buyer persona Customer acquisition cost (CAC)Customer lifetime value (CLV)Fractional CMO Go-to-market strategy Ideal customer profile (ICP)

Read more.

Articles that put Marketing-qualified lead to work.

Cover illustration for the article “Lead Scoring for a Small Sales Team: A Simple Model That Works”

Sales & CRM · 3 min read · Nick Irmo

Lead Scoring for a Small Sales Team: A Simple Model That Works

Lead scoring does not need machine learning. A points model built on fit and intent, agreed with sales, that tells reps who to call first.

Cover illustration for the article “The 10 HubSpot Setup Mistakes We Fix Most Often”

Sales & CRM · 3 min read · Nick Irmo

The 10 HubSpot Setup Mistakes We Fix Most Often

HubSpot is powerful and easy to set up badly. Ten mistakes that quietly break reporting, routing and follow-up, and how to fix each one.

Cover illustration for the article “The Marketing-Sales SLA: Definitions, Handoffs and the Weekly Pipeline Review”

Sales & CRM · 3 min read · Nick Irmo

The Marketing-Sales SLA: Definitions, Handoffs and the Weekly Pipeline Review

Sales ignores the leads, marketing blames sales. A service-level agreement fixes it with shared definitions, response times and one weekly meeting.

Questions aboutmarketing-qualified lead?

Ask the team that does this work every day. We reply within one business day.

Ask us (847) 414-4272