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Glossary / Paid Media

Negative keyword.

A search term you exclude so your ads do not show for it.

What it means

A search term you exclude so your ads do not show for it. Negative keywords cut wasted spend on irrelevant searches such as "jobs" or "free."

Related terms

Keyword research Google Ads

More in Paid Media

Ad frequency Click-through rate (CTR)Connected TV (CTV)Cost per acquisition (CPA)Cost per click (CPC)Cost per lead (CPL)Cost per thousand impressions (CPM)Impressions

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