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Glossary / Analytics & CRM

Meta Conversions API.

A way to send conversion events to Meta from your server or CRM.

What it means

A way to send conversion events to Meta from your server or CRM. It recovers conversions browsers miss and lets you send offline outcomes like closed deals.

Related terms

Meta Pixel Server-side tracking

More in Analytics & CRM

Attribution Call tracking Conversion rate Conversion tracking Customer relationship management (CRM)Enhanced conversions First-touch attribution Google Analytics 4 (GA4)

Read more.

Articles that put Meta Conversions API to work.

Cover illustration for the article “Meta Conversions API: Why Your Facebook and Instagram Ads Need Server-Side Tracking”

Analytics · 3 min read · Nick Irmo

Meta Conversions API: Why Your Facebook and Instagram Ads Need Server-Side Tracking

Browser tracking misses conversions. The Conversions API sends them from your server or CRM so Meta can optimize. What it is and how to set it up.

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