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Glossary / Analytics & CRM

Lifecycle stage.

A CRM field showing where a contact is in the buying journey.

What it means

A CRM field showing where a contact is in the buying journey. Typical stages: subscriber, lead, marketing-qualified lead, sales-qualified lead, opportunity, customer.

Related terms

Marketing-qualified lead (MQL)Sales-qualified lead (SQL)

More in Analytics & CRM

Attribution Call tracking Conversion rate Conversion tracking Customer relationship management (CRM)Enhanced conversions First-touch attribution Google Analytics 4 (GA4)

Read more.

Articles that put Lifecycle stage to work.

Cover illustration for the article “HubSpot vs Salesforce for a 20-Person Company: A Build-Out Lead's Honest Comparison”

CRM · 8 min read · Nick Irmo

HubSpot vs Salesforce for a 20-Person Company: A Build-Out Lead's Honest Comparison

HubSpot vs Salesforce for a 20-person company: 2026 license costs, build-out effort, who should pick which, and what to decide before you sign.

Cover illustration for the article “The 10 HubSpot Setup Mistakes We Fix Most Often”

Sales & CRM · 3 min read · Nick Irmo

The 10 HubSpot Setup Mistakes We Fix Most Often

HubSpot is powerful and easy to set up badly. Ten mistakes that quietly break reporting, routing and follow-up, and how to fix each one.

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