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Glossary / SEO & AI Search

Topical authority.

The trust search engines place in a site that covers a subject thoroughly.

What it means

The trust search engines place in a site that covers a subject thoroughly. It is built with content clusters: a pillar page and focused supporting articles, all linked together.

Related terms

Pillar page Content cluster E-E-A-T

More in SEO & AI Search

301 redirect AI crawler AI Mode AI Overviews Anchor text Answer engine optimization (AEO)Author page Backlink

Read more.

Articles that put Topical authority to work.

Cover illustration for the article “Topical Authority: How to Plan Content Clusters That Rank and Get Cited”

SEO · 3 min read · Nick Irmo

Topical Authority: How to Plan Content Clusters That Rank and Get Cited

Search engines and AI assistants trust sites that cover a topic completely. How to map a pillar page and its cluster, and publish in an order that compounds.

Cover illustration for the article “Why a Glossary Is One of the Best Pages for AI Search”

AI Search · 3 min read · Nick Irmo

Why a Glossary Is One of the Best Pages for AI Search

Answer engines love clear definitions. How a well-built glossary earns citations, supports every other page and keeps your team using the same words.

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