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Glossary / SEO & AI Search

E-E-A-T.

Experience, Expertise, Authoritativeness and Trustworthiness: Google’s framework for content quality.

What it means

Experience, Expertise, Authoritativeness and Trustworthiness: Google’s framework for content quality. E-E-A-T is shown through named authors with real credentials, first-hand experience, accurate sourcing and a trustworthy business presence.

Related terms

Author page Structured data Topical authority

More in SEO & AI Search

301 redirect AI crawler AI Mode AI Overviews Anchor text Answer engine optimization (AEO)Backlink Canonical tag

Read more.

Articles that put E-E-A-T to work.

Cover illustration for the article “Schema Markup for Small Businesses: The 8 Types That Actually Matter”

Technical SEO · 3 min read · Nick Irmo

Schema Markup for Small Businesses: The 8 Types That Actually Matter

Structured data helps search engines and AI assistants understand who you are and what you sell. The eight schema types worth adding, and the mistakes to avoid.

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