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Glossary / Strategy & Sales

Marketing mix.

The combination of channels and tactics a business uses.

What it means

The combination of channels and tactics a business uses. Often framed as the 4 Ps: product, price, place and promotion.

Related terms

Marketing strategy

More in Strategy & Sales

Account-based marketing (ABM)Bottom of funnel (BOFU)Buyer persona Customer acquisition cost (CAC)Customer lifetime value (CLV)Fractional CMO Go-to-market strategy Ideal customer profile (ICP)

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