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Glossary / Strategy & Sales

Marketing strategy.

The plan for who you target, what you say and which channels you use to reach your goals.

What it means

The plan for who you target, what you say and which channels you use to reach your goals. Strategy comes before tactics; it decides what not to do as much as what to do.

Related terms

Positioning Go-to-market strategy

More in Strategy & Sales

Account-based marketing (ABM)Bottom of funnel (BOFU)Buyer persona Customer acquisition cost (CAC)Customer lifetime value (CLV)Fractional CMO Ideal customer profile (ICP)Lead generation

Read more.

Articles that put Marketing strategy to work.

Cover illustration for the article “Franchising in the digital age: sell and support your system with tools and content”

Franchise · 8 min read · Nick Irmo

Franchising in the digital age: sell and support your system with tools and content

A franchisor runs two businesses: selling franchises and supporting franchisees. A long-form guide to the marketing foundation, team and programs that serve both.

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