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Glossary / Analytics & CRM

Marketing automation.

Software that sends messages and updates records automatically based on rules and behavior.

What it means

Software that sends messages and updates records automatically based on rules and behavior. Used for welcome series, nurtures, lead routing and scoring.

Related terms

Lead nurturing Lead scoring HubSpot

More in Analytics & CRM

Attribution Call tracking Conversion rate Conversion tracking Customer relationship management (CRM)Enhanced conversions First-touch attribution Google Analytics 4 (GA4)

Read more.

Articles that put Marketing automation to work.

Cover illustration for the article “HubSpot vs Salesforce for a 20-Person Company: A Build-Out Lead's Honest Comparison”

CRM · 8 min read · Nick Irmo

HubSpot vs Salesforce for a 20-Person Company: A Build-Out Lead's Honest Comparison

HubSpot vs Salesforce for a 20-person company: 2026 license costs, build-out effort, who should pick which, and what to decide before you sign.

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