Let's talk(847) 414-4272

Glossary / Analytics & CRM

Lead source.

Where a lead originally came from.

What it means

Where a lead originally came from. Make it required in the CRM; it is the basis of every attribution report.

Related terms

AttributionUTM parameters

More in Analytics & CRM

Call trackingConversion rateConversion trackingCustomer relationship management (CRM)Enhanced conversionsFirst-touch attributionGoogle Analytics 4 (GA4)Google Tag Manager (GTM)

Read more.

Articles that put Lead source to work.

Cover illustration for the article “HubSpot vs Salesforce for a 20-Person Company: A Build-Out Lead's Honest Comparison”
CRM · 8 min read · Nick Irmo

HubSpot vs Salesforce for a 20-Person Company: A Build-Out Lead's Honest Comparison

HubSpot vs Salesforce for a 20-person company: 2026 license costs, build-out effort, who should pick which, and what to decide before you sign.

Cover illustration for the article “Loan Officer Marketing in a 6–7% Rate Market: The 5 Channels Still Producing”
Mortgage · 8 min read · Nick Irmo

Loan Officer Marketing in a 6–7% Rate Market: The 5 Channels Still Producing

Loan officer marketing at 6–7%+ rates: the five channels still producing purchase business, what each costs, and the follow-up system that makes them pay.

Cover illustration for the article “Marketing Attribution for Small Businesses: What to Use and What to Ignore”
Analytics · 3 min read · Nick Irmo

Marketing Attribution for Small Businesses: What to Use and What to Ignore

First touch, last touch, data-driven: a plain-English guide to attribution for businesses that need to know which marketing pays, without an enterprise budget.

Questions aboutlead source?

Ask the team that does this work every day. We reply within one business day.

Ask us(847) 414-4272