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Glossary / Analytics & CRM

Last-touch attribution.

Giving credit to the final interaction before a conversion.

What it means

Giving credit to the final interaction before a conversion. Useful for judging which channels close.

Related terms

Attribution First-touch attribution

More in Analytics & CRM

Call tracking Conversion rate Conversion tracking Customer relationship management (CRM)Enhanced conversions Google Analytics 4 (GA4)Google Tag Manager (GTM)HubSpot

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