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Glossary / SEO & AI Search

Google Search Console.

Google’s free tool for monitoring how your site performs in search.

What it means

Google’s free tool for monitoring how your site performs in search. It shows queries, clicks, impressions, indexing status and technical issues.

Related terms

Impressions Indexing Google Analytics 4 (GA4)

More in SEO & AI Search

301 redirect AI crawler AI Mode AI Overviews Anchor text Answer engine optimization (AEO)Author page Backlink

Read more.

Articles that put Google Search Console to work.

Cover illustration for the article “Google AI Overviews and Zero-Click Search: What Small Businesses Should Do Now”

AI Search · 4 min read · Nick Irmo

Google AI Overviews and Zero-Click Search: What Small Businesses Should Do Now

AI Overviews answer the question before anyone clicks. Here is how zero-click search changes what a small business should publish, measure and pay for.

Cover illustration for the article “GA4 Setup Checklist: 15 Things to Fix Before You Trust Your Data”

Analytics · 3 min read · Nick Irmo

GA4 Setup Checklist: 15 Things to Fix Before You Trust Your Data

Most GA4 properties are collecting the wrong data. Fifteen checks that make your analytics trustworthy enough to make decisions with.

Cover illustration for the article “How to Build a One-Page Marketing Dashboard in Looker Studio”

Analytics · 3 min read · Nick Irmo

How to Build a One-Page Marketing Dashboard in Looker Studio

One page, ten numbers, reviewed weekly. How to design a Looker Studio marketing dashboard an owner will actually read.

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