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Glossary / Traditional & Print

Direct mail.

Marketing sent by postal mail.

What it means

Marketing sent by postal mail. Effective when the list is defined, the offer is strong and responses are tracked.

Related terms

Print collateralOut-of-home advertising (OOH)

More in Traditional & Print

Public relations (PR)QR codeTrade show marketingVehicle wrap

Read more.

Articles that put Direct mail to work.

Cover illustration for the article “How Much Should an HVAC Company Spend on Marketing in 2026? (With the $153 CPL Benchmark)”
Home Services · 6 min read · Nick Irmo

How Much Should an HVAC Company Spend on Marketing in 2026? (With the $153 CPL Benchmark)

HVAC marketing budget math for 2026: 8–12% of revenue, the $153 cost-per-lead benchmark, and how to split spend between LSA, Google Ads and your site.

Cover illustration for the article “Choose Your Poison, I Mean, Err… Channel: Not Every Marketing Channel Is Meant for Every Business”
Strategy · 5 min read · Nick Irmo

Choose Your Poison, I Mean, Err… Channel: Not Every Marketing Channel Is Meant for Every Business

You don't need a billboard if you sell a local service 100 miles away, or Pinterest if you sell ethernet cables. Here's how to pick the few channels that fit your business, and quit the rest without guilt.

Cover illustration for the article “The Print Collateral Every Small Business Needs (and What to Skip)”
Print · 3 min read · Nicole Irmo

The Print Collateral Every Small Business Needs (and What to Skip)

Print still shapes first impressions. The short list of pieces worth making well, how to design them, and the ones that waste money.

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