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Glossary / Traditional & Print

Trade show marketing.

Promoting your business at industry events and exhibitions.

What it means

Promoting your business at industry events and exhibitions. Most of the return comes from pre-booked meetings and fast follow-up.

Related terms

Lead generation

More in Traditional & Print

Direct mail Out-of-home advertising (OOH)Print collateral Public relations (PR)QR code Vehicle wrap

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Articles that put Trade show marketing to work.

Cover illustration for the article “Trade Show Marketing That Pays Off: Before, During and After the Booth”

Traditional Marketing · 3 min read · Nicole Irmo

Trade Show Marketing That Pays Off: Before, During and After the Booth

The booth is the smallest part of a trade show. How to book meetings before, run the floor during and follow up after so shows turn into orders.

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