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Glossary / Traditional & Print

Public relations (PR).

Managing how a business is presented in the media and public.

What it means

Managing how a business is presented in the media and public. PR earns coverage that builds credibility and AI search mentions.

Related terms

More in Traditional & Print

Direct mail Out-of-home advertising (OOH)Print collateral QR code Trade show marketing Vehicle wrap

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Articles that put Public relations to work.

Marketing Leadership · 4 min read · Nick Irmo

How to turn an in-house marketing team from loan officer support into a scalable brand function

Marketing teams that start by "supporting" sales end up run by sales. Treat loan officers like franchisees, and the brand gets its team back.

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