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Glossary / Traditional & Print

QR code.

A scannable code that links print to a web page.

What it means

A scannable code that links print to a web page. Use a short, trackable URL behind it and land people on a relevant page.

Related terms

Direct mail UTM parameters

More in Traditional & Print

Out-of-home advertising (OOH)Print collateral Public relations (PR)Trade show marketing Vehicle wrap

Read more.

Articles that put QR code to work.

Cover illustration for the article “Loan Officer Marketing in a 6–7% Rate Market: The 5 Channels Still Producing”

Mortgage · 8 min read · Nick Irmo

Loan Officer Marketing in a 6–7% Rate Market: The 5 Channels Still Producing

Loan officer marketing at 6–7%+ rates: the five channels still producing purchase business, what each costs, and the follow-up system that makes them pay.

Cover illustration for the article “How to Get More Google Reviews Without Breaking Google’s Rules”

Local SEO · 3 min read · Nick Irmo

How to Get More Google Reviews Without Breaking Google’s Rules

Reviews drive local rankings and conversions. A simple, compliant system for asking every customer, responding to every review and handling the bad ones.

Cover illustration for the article “The Print Collateral Every Small Business Needs (and What to Skip)”

Print · 3 min read · Nicole Irmo

The Print Collateral Every Small Business Needs (and What to Skip)

Print still shapes first impressions. The short list of pieces worth making well, how to design them, and the ones that waste money.

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