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Glossary / Traditional & Print

Vehicle wrap.

Printed graphics covering a vehicle to advertise a business.

What it means

Printed graphics covering a vehicle to advertise a business. A wrap should read in three seconds: name, service and phone or URL.

Related terms

Out-of-home advertising (OOH)Brand consistency

More in Traditional & Print

Direct mail Print collateral Public relations (PR)QR code Trade show marketing

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