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Glossary / Traditional & Print

Print collateral.

Printed marketing materials used in sales and events.

What it means

Printed marketing materials used in sales and events. Make fewer pieces, make them well and keep them consistent with the website.

Related terms

Brand collateral Direct mail

More in Traditional & Print

Out-of-home advertising (OOH)Public relations (PR)QR code Trade show marketing Vehicle wrap

Read more.

Articles that put Print collateral to work.

Cover illustration for the article “The Print Collateral Every Small Business Needs (and What to Skip)”

Print · 3 min read · Nicole Irmo

The Print Collateral Every Small Business Needs (and What to Skip)

Print still shapes first impressions. The short list of pieces worth making well, how to design them, and the ones that waste money.

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