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Glossary / Brand & Creative

Brand refresh.

Updating a brand’s look and messaging without changing its core identity.

What it means

Updating a brand’s look and messaging without changing its core identity. A lower-risk option than a rebrand for brands that still fit the business.

Related terms

Rebrand Brand guidelines

More in Brand & Creative

Brand Brand awareness Brand collateral Brand consistency Brand identity Brand storytelling Brand voice Call to action (CTA)

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