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Glossary / Analytics & CRM

Vanity metric.

A number that looks good but does not connect to business results.

What it means

A number that looks good but does not connect to business results. Followers and impressions are vanity metrics unless they lead to leads and revenue.

Related terms

Key performance indicator (KPI)

More in Analytics & CRM

Attribution Call tracking Conversion rate Conversion tracking Customer relationship management (CRM)Enhanced conversions First-touch attribution Google Analytics 4 (GA4)

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