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Glossary / Strategy & Sales

Top of funnel (TOFU).

Marketing aimed at people just becoming aware of a problem or brand.

What it means

Marketing aimed at people just becoming aware of a problem or brand. Educational content and broad awareness campaigns live here.

Related terms

Marketing funnel Brand awareness

More in Strategy & Sales

Account-based marketing (ABM)Bottom of funnel (BOFU)Buyer persona Customer acquisition cost (CAC)Customer lifetime value (CLV)Fractional CMO Go-to-market strategy Ideal customer profile (ICP)

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