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Glossary / SEO & AI Search

Search intent.

The goal behind a search: to learn, compare, buy or find a place.

What it means

The goal behind a search: to learn, compare, buy or find a place. Pages rank and convert best when they match intent. A "cost" query wants prices; a "how to" query wants steps.

Related terms

Keyword research Bottom of funnel (BOFU)

More in SEO & AI Search

301 redirect AI crawler AI Mode AI Overviews Anchor text Answer engine optimization (AEO)Author page Backlink

Read more.

Articles that put Search intent to work.

Cover illustration for the article “Redesigning Your Website Without Losing SEO: A Migration Checklist”

Technical SEO · 3 min read · Nick Irmo

Redesigning Your Website Without Losing SEO: A Migration Checklist

Redesigns are where rankings go to die. The checklist that protects traffic, leads and AI visibility through a new site launch.

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