Glossary / SEO & AI Search
Search engine optimization (SEO).
Improving a website so it ranks higher in search results for relevant queries.
What it means
Improving a website so it ranks higher in search results for relevant queries. SEO combines technical health, content that matches search intent, authority from links and mentions, and a good experience on the page.
Related terms
More in SEO & AI Search
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Choose Your Poison, I Mean, Err… Channel: Not Every Marketing Channel Is Meant for Every Business
You don't need a billboard if you sell a local service 100 miles away, or Pinterest if you sell ethernet cables. Here's how to pick the few channels that fit your business, and quit the rest without guilt.
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