Skip to content

Our StoryIrmo Marketing (2008) to Clicking Awesome Core ValuesKindness, empathy, care and help Our FoundersMeet Nick and Nicole Irmo What Clients SayReviews and recommendations CareersOpen roles at Clicking Awesome About Clicking Awesome
Our Work
InsightsArticles by Nick and Nicole Tools & quizzesScorecards, calculators and quizzes GuidesStep-by-step playbooks Marketing glossaryMarketing terms, defined in plain English

(847) 414-4272Let's talk

Strategy

BrandingIdentity systems that stick Fractional CMOExecutive marketing leadership StrategyRoadmaps that drive results ConsultingExpert guidance on demand

Creative

Web DesignSites that convert visitors Graphic DesignVisuals that tell stories Print MaterialsTactile pieces that impress DevelopmentCode that performs

Growth, AI & CRM

Traditional MarketingProven offline channels Search Engine MarketingDominate search results AI ConsultingPractical AI for marketing teams Social Media ManagementBuild engaged communities CRM ConsultingHubSpot and Salesforce, done right

Book a Numbers Call

$1,500 of paid discovery on your real revenue and acquisition numbers, credited in full to your first month.

Financial & professional

Mortgage & lendingLenders, brokerages and loan officers Legal & taxLaw firms, tax practices and CPAs HR, PEO & SaaSPEOs, HR tech and B2B software FranchiseFranchisors and multi-location brands

Consumer & commerce

Healthcare & senior careHome care, medical supply and DME E-commerce & consumer brandsDTC, CPG, retail and merch Hospitality & foodHotels, restaurants and foodservice Travel & tourismDestinations, resorts, tours and travel guides Consumer packaged goodsFood, beverage, beauty and household brands Media, publishing & creatorsAuthors, publishers, creators and channels

Local & community

Home servicesHVAC, plumbing, roofing and the trades AutomotiveDealers, trucks and auto services Technology & IT servicesIT consultants, MSPs and software Real estate & home buildersBrokerages, builders and rentals Nonprofits & associationsAssociations, events and charities Education & youth programsSchools, academies, camps and course creators Fitness & wellnessGyms, studios, coaches and wellness brands

200+ clients since 2008

Every industry we serve

Mortgage to merch. See the work, the results and who did it, industry by industry.

Glossary / SEO & AI Search

Schema markup.

Structured data vocabulary from Schema.org added to web pages.

What it means

Structured data vocabulary from Schema.org added to web pages. Schema helps search engines and AI systems understand entities, relationships and facts on a page.

Related terms

Structured data JSON-LD

More in SEO & AI Search

301 redirect AI crawler AI Mode AI Overviews Anchor text Answer engine optimization (AEO)Author page Backlink

Read more.

Articles that put Schema markup to work.

Cover illustration for the article “What Is NAP+W? The Local SEO Basic Most Businesses Get Wrong”

Local SEO · 3 min read · Nick Irmo

What Is NAP+W? The Local SEO Basic Most Businesses Get Wrong

NAP+W stands for name, address, phone number and website. Keeping those four facts identical everywhere online is one of the simplest ways to rank in local search and get named by AI assistants.

Cover illustration for the article “Schema Markup for Small Businesses: The 8 Types That Actually Matter”

Technical SEO · 3 min read · Nick Irmo

Schema Markup for Small Businesses: The 8 Types That Actually Matter

Structured data helps search engines and AI assistants understand who you are and what you sell. The eight schema types worth adding, and the mistakes to avoid.

Questions aboutschema markup?

Ask the team that does this work every day. We reply within one business day.

Ask us (847) 414-4272