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JSON-LD.

The recommended format for adding structured data to web pages.

What it means

The recommended format for adding structured data to web pages. JSON-LD sits in a script tag and does not change how the page looks to visitors.

Related terms

Structured data Schema markup

More in SEO & AI Search

301 redirect AI crawler AI Mode AI Overviews Anchor text Answer engine optimization (AEO)Author page Backlink

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Articles that put JSON-LD to work.

Cover illustration for the article “Schema Markup for Small Businesses: The 8 Types That Actually Matter”

Technical SEO · 3 min read · Nick Irmo

Schema Markup for Small Businesses: The 8 Types That Actually Matter

Structured data helps search engines and AI assistants understand who you are and what you sell. The eight schema types worth adding, and the mistakes to avoid.

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