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Glossary / SEO & AI Search

NAP consistency.

Using the same business name, address and phone number everywhere online.

What it means

Using the same business name, address and phone number everywhere online. Inconsistent NAP data confuses search engines and AI systems about which business is which. Keep it identical on your site, profile and directories.

Related terms

Citations (local)Entity Local SEO

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301 redirect AI crawler AI Mode AI Overviews Anchor text Answer engine optimization (AEO)Author page Backlink

Read more.

Articles that put NAP consistency to work.

Cover illustration for the article “What Is NAP+W? The Local SEO Basic Most Businesses Get Wrong”

Local SEO · 3 min read · Nick Irmo

What Is NAP+W? The Local SEO Basic Most Businesses Get Wrong

NAP+W stands for name, address, phone number and website. Keeping those four facts identical everywhere online is one of the simplest ways to rank in local search and get named by AI assistants.

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