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Glossary / Brand & Creative

Positioning statement.

An internal sentence defining who you serve, what you do and why you are different.

What it means

An internal sentence defining who you serve, what you do and why you are different. Every message and campaign should come from it.

Related terms

Positioning Value proposition

More in Brand & Creative

Brand Brand awareness Brand collateral Brand consistency Brand guidelines Brand identity Brand refresh Brand storytelling

Read more.

Articles that put Positioning statement to work.

Cover illustration for the article “How to Write a Positioning Statement (With a Template)”

Branding · 3 min read · Nicole Irmo

How to Write a Positioning Statement (With a Template)

A positioning statement is the internal sentence every message comes from. A template, examples and the tests that separate strong positioning from filler.

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