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Glossary / Brand & Creative

Logo.

The graphic mark or wordmark that identifies a brand.

What it means

The graphic mark or wordmark that identifies a brand. A good logo works at every size, in one color and on every application.

Related terms

Brand identity Wordmark

More in Brand & Creative

Brand Brand awareness Brand collateral Brand consistency Brand guidelines Brand refresh Brand storytelling Brand voice

Read more.

Articles that put Logo to work.

Cover illustration for the article “Schema Markup for Small Businesses: The 8 Types That Actually Matter”

Technical SEO · 3 min read · Nick Irmo

Schema Markup for Small Businesses: The 8 Types That Actually Matter

Structured data helps search engines and AI assistants understand who you are and what you sell. The eight schema types worth adding, and the mistakes to avoid.

Cover illustration for the article “Rebrand or Refresh? How to Decide, and a Checklist for Either”

Branding · 3 min read · Nicole Irmo

Rebrand or Refresh? How to Decide, and a Checklist for Either

A full rebrand is expensive and risky. A refresh is often all a business needs. How to tell the difference and plan either one without losing the customers you have.

Cover illustration for the article “Trade Show Marketing That Pays Off: Before, During and After the Booth”

Traditional Marketing · 3 min read · Nicole Irmo

Trade Show Marketing That Pays Off: Before, During and After the Booth

The booth is the smallest part of a trade show. How to book meetings before, run the floor during and follow up after so shows turn into orders.

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