Call tracking assigns a unique phone number to each marketing source (Google Ads, Local Services Ads, Google Business Profile, a mailer, a truck wrap) and records which number each caller used. Connected to your CRM, it tells you which channel produced each booked job. For businesses where most leads call, it is the difference between managing marketing and guessing.
How it works
- Static numbers: one number per offline source, such as a yard sign or mailer.
- Dynamic number insertion: your website shows a different number depending on how the visitor arrived, so web visits from ads, organic and social are separated.
- Recording and transcription: hear what callers asked for and whether the call was handled well.
- CRM sync: each call creates or updates a lead with its source.
Protect your local SEO
Keep your main local number as the primary number on your Google Business Profile and directories, and use the tracking number as an additional number where allowed, so your listings stay consistent.
What to measure
- Calls by source, first-time callers versus existing customers.
- Answer rate, especially after hours.
- Booked jobs and revenue by source.
- Missed calls, and how fast they were called back.
| Metric | What it tells you |
|---|---|
| Calls by source | Which channels make the phone ring |
| First-time callers | New demand versus existing customers |
| Answered rate | How many leads you lose to voicemail |
| Booked jobs by source | Which channels produce paying work |
| Revenue by source | What each channel is actually worth |
| Calls by hour | Whether you need after-hours coverage |
Frequently asked questions
Is call recording legal?
Rules vary by state; some require all parties to consent. Use a recorded disclosure where needed.
Does call tracking hurt SEO?
Not when set up correctly, with your real number kept primary on listings.
Call tracking is included in our Home Services Growth Stack reporting.
