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Glossary / SEO & AI Search

Google Business Profile.

Google’s free business listing that appears in Maps and local results.

What it means

Google’s free business listing that appears in Maps and local results. A complete, accurate and active profile with categories, services, photos, posts and reviews often produces more calls than the website for local businesses.

Related terms

Local SEO Local 3-pack Google 360 virtual tour

More in SEO & AI Search

301 redirect AI crawler AI Mode AI Overviews Anchor text Answer engine optimization (AEO)Author page Backlink

Read more.

Articles that put Google Business Profile to work.

Cover illustration for the article “Loan Officer Marketing in a 6–7% Rate Market: The 5 Channels Still Producing”

Mortgage · 8 min read · Nick Irmo

Loan Officer Marketing in a 6–7% Rate Market: The 5 Channels Still Producing

Loan officer marketing at 6–7%+ rates: the five channels still producing purchase business, what each costs, and the follow-up system that makes them pay.

Cover illustration for the article “LLM Optimization Explained: Why Ranking #1 No Longer Guarantees ChatGPT Mentions You”

LLM Optimization · 7 min read · Nick Irmo

LLM Optimization Explained: Why Ranking #1 No Longer Guarantees ChatGPT Mentions You

LLM optimization for local businesses: why Google rankings don't carry into ChatGPT and AI Overviews, what does, and the fixes that get you recommended.

Cover illustration for the article “Choose Your Poison, I Mean, Err… Channel: Not Every Marketing Channel Is Meant for Every Business”

Strategy · 5 min read · Nick Irmo

Choose Your Poison, I Mean, Err… Channel: Not Every Marketing Channel Is Meant for Every Business

You don't need a billboard if you sell a local service 100 miles away, or Pinterest if you sell ethernet cables. Here's how to pick the few channels that fit your business, and quit the rest without guilt.

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