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Glossary / SEO & AI Search

Zero-click search.

A search that ends without the searcher clicking any result.

What it means

A search that ends without the searcher clicking any result. Zero-click searches happen when the results page answers the question through AI Overviews, featured snippets, maps or knowledge panels. Businesses respond by aiming to be named in the answer and by focusing on high-intent pages that still earn clicks.

Related terms

AI Overviews Featured snippet Search intent

More in SEO & AI Search

301 redirect AI crawler AI Mode Anchor text Answer engine optimization (AEO)Author page Backlink Canonical tag

Read more.

Articles that put Zero-click search to work.

Cover illustration for the article “Google AI Overviews and Zero-Click Search: What Small Businesses Should Do Now”

AI Search · 4 min read · Nick Irmo

Google AI Overviews and Zero-Click Search: What Small Businesses Should Do Now

AI Overviews answer the question before anyone clicks. Here is how zero-click search changes what a small business should publish, measure and pay for.

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