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Glossary / SEO & AI Search

Rich results.

Enhanced search listings such as stars, FAQs, prices or images.

What it means

Enhanced search listings such as stars, FAQs, prices or images. Structured data makes pages eligible for rich results, but Google decides when to show them.

Related terms

Structured data Featured snippet

More in SEO & AI Search

301 redirect AI crawler AI Mode AI Overviews Anchor text Answer engine optimization (AEO)Author page Backlink

Read more.

Articles that put Rich results to work.

Cover illustration for the article “Answer Engine Optimization (AEO) in 2026: A Practical Guide for Small and Mid-Sized Businesses”

AI Search · 5 min read · Nick Irmo

Answer Engine Optimization (AEO) in 2026: A Practical Guide for Small and Mid-Sized Businesses

AEO is the work of becoming the answer ChatGPT, Perplexity and Google AI Overviews give. What it is, how it differs from SEO, and the eight things to do first.

Cover illustration for the article “Schema Markup for Small Businesses: The 8 Types That Actually Matter”

Technical SEO · 3 min read · Nick Irmo

Schema Markup for Small Businesses: The 8 Types That Actually Matter

Structured data helps search engines and AI assistants understand who you are and what you sell. The eight schema types worth adding, and the mistakes to avoid.

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