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Glossary / Social & Email

Paid media.

Advertising you pay for.

What it means

Advertising you pay for. Paid media buys reach and speed; it works best amplifying what already converts.

Related terms

Owned media Pay-per-click (PPC)

More in Social & Email

Community management Content calendar Drip campaign Earned media Email deliverability Email marketing Engagement rate Influencer marketing

Read more.

Articles that put Paid media to work.

Cover illustration for the article “Fractional CMO Cost in 2026: What You Pay, What You Get, When It Beats a Hire”

Fractional CMO · 8 min read · Nick Irmo

Fractional CMO Cost in 2026: What You Pay, What You Get, When It Beats a Hire

Fractional CMO cost in 2026: typical retainers and hourly rates, what is included, how it compares to a full-time hire, and when it is the wrong call.

Cover illustration for the article “In-House Marketer, Agency or Fractional CMO? How to Choose Your First Marketing Hire”

Marketing Leadership · 3 min read · Nicole Irmo

In-House Marketer, Agency or Fractional CMO? How to Choose Your First Marketing Hire

The first marketing decision shapes everything after it. When to hire in-house, when to use an agency, when to bring in fractional leadership, and how to combine them.

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