Glossary / Social & Email
Email marketing.
Sending messages to people who opted in to hear from you.
What it means
Sending messages to people who opted in to hear from you. Email is an owned channel; automations and a regular newsletter drive repeat business.
Related terms
More in Social & Email
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Articles that put Email marketing to work.
Email Marketing for Small Businesses: What to Send, How Often and Subject Lines That Get Opened
Email is the channel you own. A simple program: a welcome series, a regular newsletter and a few automated messages that keep customers coming back.
Do you know your business? The right marketing channel for ten kinds of company
A restaurant, a PEO and a Shopify store should not be marketing the same way. Which channels fit which business model, industry by industry.
Franchising in the digital age: sell and support your system with tools and content
A franchisor runs two businesses: selling franchises and supporting franchisees. A long-form guide to the marketing foundation, team and programs that serve both.
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