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Glossary / Social & Email

Engagement rate.

Interactions divided by reach or followers.

What it means

Interactions divided by reach or followers. A better quality signal than follower count.

Related terms

Reach Vanity metric

More in Social & Email

Community management Content calendar Drip campaign Earned media Email deliverability Email marketing Influencer marketing Open rate

Read more.

Articles that put Engagement rate to work.

Cover illustration for the article “A Social Media Strategy a Small Business Can Actually Keep Up With”

Social Media · 3 min read · Nicole Irmo

A Social Media Strategy a Small Business Can Actually Keep Up With

Most small business social media fails from inconsistency, not bad ideas. A strategy sized for real life: two platforms, four content types, one hour a week to plan.

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