Skip to content

Our StoryIrmo Marketing (2008) to Clicking Awesome Core ValuesKindness, empathy, care and help Our FoundersMeet Nick and Nicole Irmo What Clients SayReviews and recommendations CareersOpen roles at Clicking Awesome About Clicking Awesome
Our Work
InsightsArticles by Nick and Nicole Tools & quizzesScorecards, calculators and quizzes GuidesStep-by-step playbooks Marketing glossaryMarketing terms, defined in plain English

(847) 414-4272Let's talk

Strategy

BrandingIdentity systems that stick Fractional CMOExecutive marketing leadership StrategyRoadmaps that drive results ConsultingExpert guidance on demand

Creative

Web DesignSites that convert visitors Graphic DesignVisuals that tell stories Print MaterialsTactile pieces that impress DevelopmentCode that performs

Growth, AI & CRM

Traditional MarketingProven offline channels Search Engine MarketingDominate search results AI ConsultingPractical AI for marketing teams Social Media ManagementBuild engaged communities CRM ConsultingHubSpot and Salesforce, done right

Book a Numbers Call

$1,500 of paid discovery on your real revenue and acquisition numbers, credited in full to your first month.

Financial & professional

Mortgage & lendingLenders, brokerages and loan officers Legal & taxLaw firms, tax practices and CPAs HR, PEO & SaaSPEOs, HR tech and B2B software FranchiseFranchisors and multi-location brands

Consumer & commerce

Healthcare & senior careHome care, medical supply and DME E-commerce & consumer brandsDTC, CPG, retail and merch Hospitality & foodHotels, restaurants and foodservice Travel & tourismDestinations, resorts, tours and travel guides Consumer packaged goodsFood, beverage, beauty and household brands Media, publishing & creatorsAuthors, publishers, creators and channels

Local & community

Home servicesHVAC, plumbing, roofing and the trades AutomotiveDealers, trucks and auto services Technology & IT servicesIT consultants, MSPs and software Real estate & home buildersBrokerages, builders and rentals Nonprofits & associationsAssociations, events and charities Education & youth programsSchools, academies, camps and course creators Fitness & wellnessGyms, studios, coaches and wellness brands

200+ clients since 2008

Every industry we serve

Mortgage to merch. See the work, the results and who did it, industry by industry.

Glossary / SEO & AI Search

Generative engine optimization (GEO).

Optimizing to be used in answers written by generative AI.

What it means

Optimizing to be used in answers written by generative AI. GEO is often used interchangeably with AEO and LLM optimization. The tactics are the same: clear answers, consistent facts across the web, named authors, structured data and mentions on trusted sites.

Related terms

Answer engine optimization (AEO)LLM optimization Large language model (LLM)

More in SEO & AI Search

301 redirect AI crawler AI Mode AI Overviews Anchor text Author page Backlink Canonical tag

Read more.

Articles that put Generative engine optimization to work.

Cover illustration for the article “LLM Optimization Explained: Why Ranking #1 No Longer Guarantees ChatGPT Mentions You”

LLM Optimization · 7 min read · Nick Irmo

LLM Optimization Explained: Why Ranking #1 No Longer Guarantees ChatGPT Mentions You

LLM optimization for local businesses: why Google rankings don't carry into ChatGPT and AI Overviews, what does, and the fixes that get you recommended.

Cover illustration for the article “Answer Engine Optimization (AEO) in 2026: A Practical Guide for Small and Mid-Sized Businesses”

AI Search · 5 min read · Nick Irmo

Answer Engine Optimization (AEO) in 2026: A Practical Guide for Small and Mid-Sized Businesses

AEO is the work of becoming the answer ChatGPT, Perplexity and Google AI Overviews give. What it is, how it differs from SEO, and the eight things to do first.

Questions aboutgenerative engine optimization?

Ask the team that does this work every day. We reply within one business day.

Ask us (847) 414-4272