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Glossary / Social & Email

Short-form video.

Vertical videos under about a minute on TikTok, Reels and Shorts.

What it means

Vertical videos under about a minute on TikTok, Reels and Shorts. Short-form video favors authenticity and a strong first second.

Related terms

Social media management

More in Social & Email

Community management Content calendar Drip campaign Earned media Email deliverability Email marketing Engagement rate Influencer marketing

Read more.

Articles that put Short-form video to work.

Cover illustration for the article “Answer Engine Optimization (AEO) in 2026: A Practical Guide for Small and Mid-Sized Businesses”

AI Search · 5 min read · Nick Irmo

Answer Engine Optimization (AEO) in 2026: A Practical Guide for Small and Mid-Sized Businesses

AEO is the work of becoming the answer ChatGPT, Perplexity and Google AI Overviews give. What it is, how it differs from SEO, and the eight things to do first.

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