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Glossary / SEO & AI Search

Duplicate content.

The same or very similar content appearing at more than one URL.

What it means

The same or very similar content appearing at more than one URL. It splits ranking signals and can waste crawl budget; fix it with canonicals, redirects or consolidation.

Related terms

Canonical tag 301 redirect

More in SEO & AI Search

AI crawler AI Mode AI Overviews Anchor text Answer engine optimization (AEO)Author page Backlink Citation (AI search)

Read more.

Articles that put Duplicate content to work.

Cover illustration for the article “Before you spend another dime on digital marketing, read this”

Strategy · 3 min read · Nick Irmo

Before you spend another dime on digital marketing, read this

Stop renting the land you build your house on. Fix the website, tell the story, then buy media, in that order.

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