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Glossary / Social & Email

User-generated content (UGC).

Content created by customers rather than the brand.

What it means

Content created by customers rather than the brand. Reviews, photos and stories from real customers are highly persuasive; always get permission.

Related terms

Brand storytelling Social proof

More in Social & Email

Community management Content calendar Drip campaign Earned media Email deliverability Email marketing Engagement rate Influencer marketing

Read more.

Articles that put User-generated content to work.

Cover illustration for the article “User-Generated Content: How to Get Customers to Tell Your Story”

Social Media · 3 min read · Nicole Irmo

User-Generated Content: How to Get Customers to Tell Your Story

Customers trust other customers. How to collect stories, photos and videos from real buyers, get permission and turn them into your best marketing.

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